An editorial concept exploring how a newspaper could become part of the brand experience for a coffee chain with cafés across Europe. Envisioned as a free bi-monthly publication, it brings together more than 50 café locations across multiple countries under one cohesive editorial identity. The journal is designed to engage guests through inspiring stories, local recommendations and brand news, while also connecting employees across locations and supporting sales in cafés and through the webshop.
Unlike digital channels, the printed format offers a more tangible and authentic experience. It becomes a natural extension of the café visit – something guests can take home, read at their own pace and return to later. In this way, the relationship with the brand continues long after they've finished their coffee.
Interested in another take on the newspaper format? Discover
Another Coffee Talk to see how we've worked with the same medium in a different context.
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