another coffee talk

ANOTHER COFFEE TALK is conceived as a free newspaper format that brings a coffee chain's universe to life. Distributed across all shops, it extends the coffee shop experience beyond the visit and strengthens the connection between people, products and the story behind the brand.

The newspaper brings branding and marketing together in one strategic platform. While branding builds long-term trust, loyalty and preference, marketing drives visibility, action and sales. In other words: Build the brand while driving the business.
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The concept takes form as a physical newspaper format, creating presence and connection in an increasingly digital and fragmented world. At a time when most communication is online and quickly forgotten, a physical newspaper creates room for attention, depth and genuine engagement. A newspaper is not simply scrolled past. It is picked up, explored and often kept. This gives each message a longer lifespan and creates a stronger relationship between the brand and its audience.
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Choosing an analogue format also creates clear differentiation. It communicates thoughtfulness, quality and confidence – values that support the brand’s position as everyday luxury built on authenticity and craftsmanship. For guests, the newspaper becomes an extension of the coffee shop experience – a universe they can take home, explore and return to. For employees, it becomes a shared platform that creates connection, transparency and alignment across the organisation.
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As a strategic tool for the entire chain ANOTHER COFFEE TALK serves three key purposes: Engage guests, Support employees, Drive the business.
The newspaper connects all coffee shops through one shared experience and creates a unified identity across the entire chain.

Explore more work and details on Instagram.

strategic marketing concept
branding concept
Editorial Design
Graphic Design
Content Curation