The INC Studio logo: A thin plus.
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Project
FUCK SEXISM - CHANGE THE SCORE
work
Throughout history, female athletes have faced inequities in just about everything. Funding and pay, gender stereotypes, discrimination and sexism are just a few examples. Despite these obstacles, female athletes continue to break barriers and inspire generations with their strength and determination. This statement football jersey is designed to speak up and insist on sports justice. Combining the classic football shirt aesthetic with an important message about gender inequality within the world of football. This is the kind of football shirt we want for ourselves: The one that supports the ‘Sports Justice’ club.

Thanks to the sponsors 'Dansk Kvindesamfund' and 'Menssäkrad' for supporting the project and further emphasising the message.

Explore more work and details on Instagram
services
Concept development
Art Direction
Product development
Branding
Try better Change the Score football tee in action showed on a person skateboarding
The Try Better Change the Score football tee/jersey in action worn by a person at Roskilde Festival
Project
FUCK SEXISM - CHANGE THE SCORE
work
Throughout history, female athletes have faced inequities in just about everything. Funding and pay, gender stereotypes, discrimination and sexism are just a few examples. Despite these obstacles, female athletes continue to break barriers and inspire generations with their strength and determination. This statement football jersey is designed to speak up and insist on sports justice. Combining the classic football shirt aesthetic with an important message about gender inequality within the world of football. This is the kind of football shirt we want for ourselves: The one that supports the ‘Sports Justice’ club.

Thanks to the sponsors 'Dansk Kvindesamfund' and 'Menssäkrad' for supporting the project and further emphasising the message.

Explore more work and details on Instagram
services
Concept development
Art Direction
Product development
Branding