A branding and marketing concept/experiment designed to connect an entire coffee chain across multiple cafés, bringing both guests and staff together through one shared brand universe.
The concept takes shape as a printed newspaper, offering a refreshing alternative to the fast-paced digitale communication. While online communication is often fast, crowded, and easily overlooked, a physical newspaper invites people to slow down, engage, and spend time with the content. It isn't scrolled past – it is picked up, browsed, and often kept, creating greater longevity and stronger impact.
Serving as both an internal and external communication platform,
Another Coffee Talk shares stories, coffee knowledge, and news with guests while providing staff with practical updates and a stronger sense of community. The result is a tangible brand experience that strengthens identity, builds engagement, and drives both customer loyalty and business growth.
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